Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Bottega Veneta Taps Peter Lindbergh for Campaign

Shot at Universal Studios in Los Angeles, the images look like movie scenes and capture the brand’s spring collection.

fashion-memopad/news

STUDIO SETTING: Bottega Veneta tapped photographer Peter Lindbergh for its women’s spring advertising campaign, which makes its debut in January.

Shot at Universal Studios in Los Angeles, the images look like movie scenes and capture the brand’s spring collection, which balances femininity with strong, body-conscious silhouettes.

“This is a nuanced and diverse collection in which the crucial element is the individual who wears the clothes,” said Bottega Veneta creative director Tomas Maier. “There are few photographers who can convey the range of emotion and personality that Peter can. We are both interested in escaping the clichés and conventions of fashion imagery. Peter was able to strip things down to their essence, creating beautiful images that express exactly what is most important.”

RELATED STORY: Bottega Veneta RTW Spring 2013 >>


A behind-the-scenes video documenting the making of the fashion shoot will be available at bottegaveneta.com starting in February.

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