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fashion-memopad

Stranger Than Fiction... Fashion Overload... So That's Why He Did It

In Style is jumping into its partnership with "Gossip Girl" with two pedicured feet.

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FASHION OVERLOAD: Is there such a thing as too much fashion TV? Marie Claire is about to find out, throwing its hat into the increasingly crowded field of style programs. The magazine on Tuesday revealed a deal for a new reality TV show, "Running in Heels," which will air on The Style Network and follow 10 Marie Claire editors and interns in their professional as well as personal lives. But viewers shouldn't expect to see editors' catfights and interns wailing over bottles of wine at home about their jobs; "Running in Heels" aims to be the kinder, gentler fashion magazine program - even if it's the bitchiness that sells. A magazine spokeswoman said the staffers will be shown "in a positive light," adding, "This will be a different kind of show." Those watching will see one editor get married, for example.

The title's editor in chief Joanna Coles has been game so far, inviting the cameras into meetings, runway shows for Peter Som, Jason Wu, Vera Wang, Rock & Republic and Thakoon and she plans to have the cameras come to her home.

"This will not be like 'Stylista,'" added the spokeswoman, regarding the show from competitor Elle coming to the CW next month.

In addition to Coles and fashion director Nina Garcia, the show will follow Lucy Kaylin, executive editor, Zanna Roberts, senior fashion editor, Zoe Glassner, senior shopping editor, Sergio Kletnoy, executive assistant to Coles, and Paula Knight, market editor.

But isn't Garcia involved in another reality show called "Project Runway?"

Yes, and Marie Claire continues to be in talks with The Weinstein Co. about being involved with the sixth season on Lifetime. The Marie Claire spokeswoman claimed "Running in Heels" won¹t focus heavily on Garcia but she will be involved. Which raises the question - is Marie Claire a stepping stone toward a bigger career in TV and outside the magazine world? Garcia told WWD that she never sought a career on TV - but with two shows under her belt, it's anyone's guess now.

- Amy Wicks

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