Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Lara Stone Continues as Face of Calvin Klein

Overall, CKI will advertise in 34 countries this fall with print, digital, outdoor and cinema placements.

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STONE’S THROW: Lara Stone, who has been the face of Calvin Klein campaigns since fall 2010, continues in that role this fall. Mert Alas and Marcus Piggott photographed Stone with model Tyson Ballou for Calvin Klein Collection, and alongside models Liu Wen and Myles Crosby for CK Calvin Klein. Steven Klein shot the Dutch model with Crosby and Janis Ancens for Calvin Klein Jeans, and Patrick Demarchelier photographed her and Sean O’Pry for the CK Calvin Klein Watch & Jewelry ads. Meanwhile, Daniel Jackson shot the (Stone-less) Calvin Klein white label campaign with models Edita Vilkeviciute and Mathias Lauridsen. CKI’s in-house advertising agency CRK spearheaded the production of the campaigns, working with consulting creative director Fabien Baron. Overall, CKI will advertise in 34 countries this fall with print, digital, outdoor and cinema placements. The digital spend continues to increase, and, for fall, represents 24 percent of the overall marketing budget, up 1 percent from spring.

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