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Memo Pad: Still Gaga for Gaga... Handing Over... Gucci's Playground...

MAC Cosmetics has signed Lady Gaga on for a second year as the spokeswoman for its Viva Glam campaign.

HOLLYWOOD SHUFFLE: The Hollywood Reporter held its 19th annual Power 100 Women in Entertainment event on Tuesday, the first under editor in chief Janice Min’s leadership. While the format didn’t change from years past — a Lifetime and L’Oréal-sponsored power breakfast followed by a series of industry speakers lauding the magazine’s high school mentorship program — the famous faces did. British actress Sally Hawkins gave the opening remarks, followed by new publisher Lori Burgess and Min (Prometheus chief executive Richard Beckman stayed off the stage), then Halle Berry presented the Sherry Lansing Leadership Award to Helen Mirren. “You’ve always been such an inspiration to me,” Berry told her. “You still look hot in a bikini, and you made me like the Queen of England. I didn’t think I cared much for her until I saw how you portrayed her in ‘The Queen.’” Mirren was as feisty as usual. “I know we are all talking about mentoring the next generation today, but not much has changed in Hollywood filmmaking; it continues to worship at the alter of the 18- to 25-year-old male and his penis. Women control $20 trillion in consumer spending, so how about a bit of g-----n respect?” As Katie Couric concluded in her keynote speech, “I am so happy to be in a room of ballbusters like me.”

For her part, Min was tight-lipped about the magazine’s plans for the upcoming awards season, joking she was “flying by the seat of my pants,” but she did call out one of the most compelling stories in the entertainment industry now. In her old job at Us Weekly, that might have been Mel Gibson or celebrity divorces — but now it’s “Netflix and the industry’s reaction to it.”

— Marcy Medina

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