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GUCCI’S PLAYGROUND: Gucci today is launching its first iPad app aimed at the lunch box set. Called Gucci Playground, the app is downloadable from the iTunes store and allows users to dress a virtual kid up in the label’s just-launched children’s wear line. Various ethnicities of the online “paper dolls” are available and users can paint, wallpaper and color each template with their finger. The images can be sent as an e-card — ideal for underage fashionistas with a yen for pricy clothes that will be quickly outgrown. Gucci is throwing an after-school party in its Fifth Avenue flagship this afternoon for a group of stylish moms, hosted by actress Emily Mortimer, Vogue’s Filipa Fino, Celerie Kemble and Stephanie Wolkoff, along with their various broods.
— David Lipke