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Memo Pad: Still Gaga for Gaga... Handing Over... Gucci's Playground...

MAC Cosmetics has signed Lady Gaga on for a second year as the spokeswoman for its Viva Glam campaign.

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HANDING OVER: Niche Media chief executive officer Jason Binn is no longer in charge of day-to-day operations at the publishing company he founded 12 years ago. Binn told WWD on Wednesday that he’ll become chairman, and chief operating officer Katherine Nicholls has been appointed president. No ceo will be named. Binn co-founded Ocean Drive magazine in 1992 and went on to form his company, Niche Media, in 1998. He’s launched several more titles since then, including Gotham, Capitol File, Los Angeles Confidential, Aspen Peak, Boston Common and, more recently, Michigan Avenue. “Nothing really changes,” Binn told WWD. “I’ll still be coming to work, but this allows me to broaden my horizons and think of more creative ways to build the business. Katherine and I have had a 15-year relationship. She’s worked hard to earn this title.” He added that Niche is coming off its most successful year in the last three years.

At the end of August, Binn was named chief adviser to Kevin Ryan, chief executive officer of Gilt Groupe. The advising role has Binn consulting across Gilt’s business lines as well as lending support to the company as it develops relationships with outside brands. Binn said this announcement won’t change his work with Gilt.

— Amy Wicks

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