Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Memo Pad: Still Gaga for Gaga... Handing Over... Gucci's Playground...

MAC Cosmetics has signed Lady Gaga on for a second year as the spokeswoman for its Viva Glam campaign.

fashion-memopad/news
Lady Gaga for Viva Glam

Lady Gaga for Viva Glam

Photo By Courtesy Photo

STILL GAGA FOR GAGA: MAC Cosmetics has signed Lady Gaga on for a second year as the spokeswoman for its Viva Glam campaign. Gaga teamed up with Cyndi Lauper for the 2010 campaign, which launched earlier this year. The company said the Gaga-Lauper campaign was the most successful ever for the MAC AIDS Fund, which has raised more than $190 million for the cause since its founding in 1994. For her solo turn in 2011, Gaga was shot by Nick Knight and styled by Nicola Formichetti.

— Julie Naughton

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