Women’s Wear Daily
04.16.2014
fashion-memopad
fashion-memopad

Stella McCartney Gets Surreal With Next Campaign

Mert Alas and Marcus Piggott shot Suvi Koponen and Chiharu Okunugi in two London scenes.

fashion-memopad/news
Stella McCartney campaign fall 2013

STELLA GETS SURREAL: Winter ad campaign time. Stella McCartney, who has used Natalia Vodianova’s fresh-faced friendliness to represent her collections in the past, went for something edgier for fall. Mert Alas and Marcus Piggott shot Suvi Koponen and Chiharu Okunugi in two London scenes, one featuring Okunugi partially submerged in a swimming pool wearing an oversize plaid coat, and the other showing Koponen in a giant purple coat on a London street.

“This season I wanted to capture the spirit of the city and the streets; an expression of urban life and real, everyday moments. We wanted to have a sense of fun and freedom, then contrast it with something slightly unexpected,” said McCartney, who styled the campaign herself. “There is a bit of surrealism, which may even be a bit strange.”

Four versions of the campaign will break in September issues of Vogue, Harper’s Bazaar, W, Elle, V and Interview, as well as international editions.

RELATED STORY: Stella McCartney Fall 2013 >>

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or