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BAGEL AND SCHMEAR: Taubman Centers has an appetizing strategy for pumping up its retail tenants on Black Friday: feed and massage them. The developer is having bagels, cream cheese and bottled water delivered to the majority of the stores in the 21 shopping centers it manages across the country, and dispatching masseurs and masseuses from local spas to loosen up everybody’s neck and shoulders. “We want our retailers to be at peak performance,” said Karen MacDonald, Taubman’s director of communications. Deliveries from Starbucks, Tim Horton, TooJay’s Gourmet Deli and other food specialty tenants that Taubman works with will begin as early as 5 a.m. It’s all part of Taubman’s relatively new initiative called “Year of the Merchant,” geared to support the retailers with extra signs, radio advertising, online and other marketing angles.
— D.M.
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