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SINGLE LENS: “Do you see all these cool guys from London?” asked J. Crew chief Millard “Mickey” Drexler as he stood outside the company’s SoHo men’s store in New York Tuesday night. “I can’t take it, it’s too scary.” Drexler was kidding, and he finally took the plunge inside to mingle with the team from Monocle, the magazine/Web site/retailer created by Wallpaper founder and Financial Times columnist Tyler Brûlé.
The evening, which was billed as “cocktails, canapés and holiday shopping,” was the brainstorm of J. Crew’s creative director, Jenna Lyons. “Tyler and I met about six months ago and it was one of those things where we just couldn’t stop talking,” she said. “I was a huge fan of his from his Wallpaper days and we realized there were a lot of similarities in what we do and what we find interesting.” It wasn’t long before Lyons also met the guys from Monocle — the handsome staffers who were so intimidating to her boss — one thing led to another, and now the team will grace the pages of the spring issue of the J. Crew catalogue. The catalogue, which will be an evolution of the company’s popular Real Guys campaign, is slated to hit homes in March. “We’re shooting the boys from Monocle in their office in London on Friday,” Lyons said, “but we also thought it would be good to have a party here and introduce them to our customers and their clients. It’s a fun way to connect the dots.”
— Jean E. Palmieri