fashion-memopad
fashion-memopad

Stefano Pilati on Tom Ford... Playboy Style...

Tom Ford might want to skip reading the Sunday New York Times Magazine over his Champagne and eggs brunch this week.

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DRESSING UP: Playboy.com on Thursday launched an online men’s style guide aimed at helping young men do what its centerfolds don’t: put on clothes. The guide, located at playboy.com/style, features Nick Adams, who co-starred in “A Chorus Line” on Broadway and will be in an upcoming ad campaign for 2(x)ist underwear (Adams became tabloid fodder when it was reported his muscles were so intimidating to co-star Mario Lopez, that Lopez demanded Adams perform in a long-sleeved sweatshirt so his biceps would be the focus of the show). Adams models clothing from American brands including Under Armour, Gap and Calvin Klein’s new sportswear line, Calvin Klein Sport. “As it is a patriotic year with the Olympics and an election, I wanted to focus the playboy.com fall style guide on an Americana theme,” said fashion director Joseph DeAcetis, who staged the shoot in his Long Island hometown.

And clearly knowing its audience, the guide is sponsored by Budweiser Select, which also gets editorial play — Adams and model Natalia Komissarova sip the brew in the shots.

— Stephanie D. Smith
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