Women’s Wear Daily
04.18.2014
fashion-memopad
fashion-memopad

Lanvin Unveils Spring Ad Campaign

A fashion video shot at the campaign shoot makes its debut today on the brand's Web site, YouTube and Facebook.

fashion-memopad/news
View Slideshow
Lanvin advertisement

A spring Lanvin ad image.

Photo By Steven Meisel

STEAM HEAT: What do models talk about during a campaign shoot? You name it, according to Alber Elbaz, who used their nonstop prattle about travel, work, fashion, romance and recipes as an ambiguous soundtrack for Lanvin’s spring fashion video, make its debut today on its Web site, YouTube and Facebook.

Wearing loads of lamé and sipping water at what could be a kitchen table, three blonde women preen and pose, the room pitch black behind them. A trio of men are at another table, while male and female voices whisper things like “I love the way it smells as it rises,” “thick and frosty” or “It’s my finest work.” Sound effects, including a whistling kettle and sizzling sounds, suggest food is the topic — or is it?

Watch Lanvin's spring fashion video here >>

Lanvin caused an online sensation with its fall 2011 campaign video featuring models Raquel Zimmermann and Karen Elson dancing to a Pitbull track, with a grooving Elbaz putting in a cameo at the end. It’s logged more than 800,000 views on YouTube alone.

The new clip is more low key, but its cryptic dialogue and sleek imagery invite multiple viewings. “When someone whispers, you have to get close and you have to ask them to repeat,” Elbaz said. “Why are they talking about food?”

The print campaign features the same trio of models posed at the same table, with the men’s spots breaking this month in L’Uomo Vogue and the women’s in a variety of March issues.

The film and photos are by Steven Meisel, with creative direction by House and Holme’s Ronnie Newhouse and Stephen Wolstenholme.

RELATED STORY: Lanvin RTW Spring 2014 >>

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or