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SPOT THE FAKE: L’Oréal USA’s Carol Hamilton provided an object lesson in copy editing to the crowd at the annual Harper’s Bazaar Anticounterfeiting Summit on Tuesday. “One place that counterfeit artists do not excel is in spelling and logo treatment,” said the president of the beauty giant’s luxury products division as she brandished two packages of Armani Code. The fragrance boxes were almost indistinguishable, except the fake Armani had the logo in all caps while the real one is all lowercase. The misstep, Hamilton said, showed the importance of educating consumers about buying through legitimate channels.
“I’m thrilled to hear we’re not the only industry being devastated by this,” said filmmaker Steven Soderbergh after hearing of sham fragrance sales online and other Web-born scourges to intellectual property owners. Soderbergh, whose résumé includes the “Ocean’s Eleven” franchise and an Academy Award for “Traffic,” said consumer education on Internet piracy is a tough sell for Hollywood. “In many cases, the victim appears to be someone who walks the red carpet and is quoted on ‘Entertainment Tonight,’ and I can’t even say I have much sympathy for those people,” the director said before suggesting a new sales pitch to audiences: one that explains piracy’s drag on the bottom line. “Art moves forward when people take chances and people are taking fewer chances,” Soderbergh said. “The effect…is going to be less interesting stuff.” — Matthew Lynch