fashion-memopad
fashion-memopad

Special Coverage... AMI Rating Cut... More Layoffs...

Aside from newspapers, television networks and the news weeklies providing exhaustive coverage of the inauguration of President Barack Obama...

People’s Nov 17 cover of Barack Obama after the election

People’s Nov. 17 cover of Barack Obama after the election.

Photo By Courtesy Photo

SPECIAL COVERAGE: Aside from newspapers, television networks and the news weeklies providing exhaustive coverage of the inauguration of President Barack Obama, the celebrity weeklies are covering the celebrities flocking to Washington this weekend. But because the most newsworthy events — the inauguration and the official balls — occurred Tuesday after most of the weeklies’ deadlines, many were only able to include reporting from the pre-parties.

All except People, which again pushed its Tuesday afternoon deadline back to Wednesday afternoon to publish a special double issue on the historic event, a decision the magazine also made in order to publish a cover with Obama following Election Night on Nov. 4. This week’s special issue will be on sale for two weeks and will carry a cover price of $4.49, an increase of 50 cents from the usual newsstand price. People also bumped up its rate base to 3.7 million from the usual 3.45 million for the issue. The Time Inc. title usually increases its rate base in some way for its special double issues, such as the People Sexiest Men Alive, Hottest Bachelors or Half Their Size editions.

But pushing the production schedule to include details of the inauguration was just one obstacle. With eight reporters in D.C. covering the events leading up to and following the inauguration, culling a week’s worth of material into a 30-page package that still feels timely after days worth of real time news reports online and on television was also a challenge. For People managing editor Larry Hackett, the goal is “to be both newsy and also to provide that level of intimacy. When you’re selling the magazine three or four days later, you want a narrative that the reader can follow, but also the moments they haven’t seen.”

The special issue marks the fourth time the Obamas have made the cover of People, following a family portrait that accompanied a profile this summer and two covers in a row following the election. People scored big with the Nov. 17 issue that immediately followed Election Night, selling more than 2 million copies on newsstands. But while it was one of the title’s top three selling issues of 2008, not even the first African-American president can outsell twin babies that belong to Brad Pitt and Angelina Jolie, which sold 2.6 million.

Among the other celebrity weeklies, In Touch and Life & Style Weekly did not push back their Monday night deadlines to include complete inauguration details. Instead, Life & Style will publish a special issue with two covers, one with events up to the inauguration and one that includes the inauguration day, to allow for at least some of the issues shipped on the later half of its production schedule to include coverage of Tuesday’s events. In Touch will also include party coverage from the weekend and Obama on the cover in some form, but will not publish a special issue or a special cover.

Us Weekly also did not alter its publication schedule, meaning the Monday night close allowed the magazine to include coverage of the weekend parties, while its Web site will have coverage of the inauguration and parties. — Stephanie D. Smith

Page:  Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false