So It Wasn't Annie Leibovitz's Fault After All... W's New Hire...

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Wired readers are...wired

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WIRED READERS ARE…WIRED: The iPad was seen as the salvation of print magazines by some, and while the jury is still out — way out — on that fact, there are titles making healthy forays into the device-that-can-do-everything-but-make-coffee (or run Adobe Flash). After just one day on the iPad, Wired has sold 24,000 copies of its app, according to the magazine’s Web site. The app costs $4.99 a pop. This is a significant figure in comparison with Wired’s numbers on the newsstand — the magazine sells about 82,000 single copies a month, according to the latest figures reported by Audit Bureau of Circulations. Wired’s app is Condé Nast’s third magazine on the iPad, since launching GQ in early April and, recently, Vanity Fair. The magazine has a universal app that runs on the iPhone and iPad. Since December, GQ has sold 63,000 copies on both devices (the company isn’t breaking out the figures separately).

— A.W.


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