SPEAKING OF WACKERMANN’S WARD…: Over at W, the business operations of which also fall under Bill Wackermann’s purview, new editor in chief Stefano Tonchi has hired Joseph Logan, most recently design director at Artforum and senior art director at Baron & Baron, to be the magazine’s new design director, effective Tuesday. Logan, 38, succeeds W’s longtime group design director, Edward Leida, who was shown the door soon after Tonchi came into power. Logan — who has also worked at French Vogue and Arena Homme Plus — will report to W’s new creative director, Jody Quon. In a conversation with Tonchi and Quon, Logan told WWD, “What we’ve talked about is making something extremely refined and something in line with, or maybe built around, the interests of the first W that existed under Mr. Fairchild.
“I think we want to make [the design] bold and yet have a kind of classic beauty to it,” Logan added. “But it’s really going to be about the imagery. I think the design is always in the service of the imagery.” As for the white space that has defined W’s look and historically dominated the front of book, Logan said: “I think there will be white space when it works, but it really depends on the imagery.”
Added Quon: “I think the front will probably be a place where we’ll flex our muscles a little more than they’ve done so in the past.” While Tonchi is putting his mark on the August issue (among other things, he selected the cover stars, Jon Hamm and Rebecca Hall), Quon and Logan will be starting in on the September issue, which will be Tonchi’s first full effort. No pressure or anything.
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