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BUT THEN AGAIN: Total ad spending for the first nine months of this year fell 1.7 percent compared to the same period last year, according to a new report from TNS Media Intelligence. Consumer magazine ad spending was down 3.8 percent and newspapers also fell 10 percent, but Internet spending was up 7 percent and TV spending was also up slightly, at 2.1 percent.
Procter & Gamble held its position as the largest advertiser, spending $2.2 billion through September, however the company’s ad expenditures were down 5.9 percent versus a year ago. General Motors, which faced declining sales and eroding market share, spent 15.7 percent more during the period, to $1.6 billion. Among media companies, Time Warner’s spending was down 10.5 percent to approximately $1.1 billion and News Corp.’s ad expenditures jumped 10.4 percent, to just over $1 billion. — A.W.