Women’s Wear Daily
04.16.2014
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fashion-memopad

Vigoss USA Taps Sky Ferreira for Ads

In addition to her upcoming debut album “I’m Not Alright,” the singer is the main attraction in the label's fall ad campaign.

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Sky Ferreira Vigoss USA

Sky Ferreira in the Vigoss USA campaign.

Photo By Mario Sorrenti

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SKY’S THE LIMIT: In addition to her upcoming debut album “I’m Not Alright,” Sky Ferreira is the main attraction in Vigoss USA’s fall ad campaign. Mario Sorrenti shot the electro pop singer-songwriter-model-actress atop a motorcycle wearing red velvet skinny jeans. The Vigoss USA ads will break in August editions of Teen Vogue, Nylon and Hamptons magazine. The images will also be splashed on New York City billboards and taxi cabs. Vigoss USA founder David Kubresi recruited Buero New York’s Alex Wiederin as creative director and Melanie Ward as stylist.

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