WWD.com/media-news/fashion-memopad/sky-writer-7099873
fashion-memopad
fashion-memopad

Galeries Lafayette Planning Paris Fashion Week Stunt

On Sept. 24, graffiti artist André Saraiva will rope down the facade of the flagship to tag a giant billboard designed by Jean-Paul Goude.

fashion-memopad/news
A shot from the video teaser featuring Hailey Gates inside the Galeries Lafayette

SKY WRITER: French department store Galeries Lafayette has teamed up with graffiti artist André Saraiva to celebrate Paris Fashion Week, which kicks off Sept. 24.

Saraiva is to rope down the 92-foot-high facade of the Boulevard Haussmann flagship at 8 p.m. that evening to tag the giant billboard designed by Jean-Paul Goude that reads “Mode in Love.” The acrobatics will be accompanied by a live performance of British electro band Citizens.

Five teasers featuring designers, models, dancers and fashion aficionados will go live on the store’s Web site and Facebook page on Sept. 4. These include videos clips of the Le-Tan siblings — Olympia and Cléo — walking around the beauty space and the book shop, respectively, while actress Hailey Gates was shot on the designer floor.