Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Shop Martha... Off Duty's New Hire... Larry Clark Shocks the French...

One not-so-arts-and-craftsy project on Martha Stewart's mind is opening her own stores. Also, Larry Clark shocks again.

fashion-memopad/news

SHOP MARTHA: Martha Stewart: magazine publisher, book author, merchandiser, television host and, soon, retailer? There are still a few business ideas that Stewart, 69, wants to tackle, and that appears to be one of them. Freestanding stores could become a reality, Stewart admitted during a question-and-answer session led by HSN’s Mindy Grossman at the Fashion Institute of Technology’s Executive Women in Fashion event on Thursday evening. Stewart’s company, Martha Stewart Living Omnimedia, has also talked to hotel chains about redesigning their rooms and “lifestyle hotels.”

Stewart’s business has come a long way during the past few years, following her jail time and a rebuilding effort, which happened to coincide with the economic downturn. “I listened to the wrong people,” she said of her conviction for insider trading. “Now I’m much more questioning of certain things.”

Unsurprisingly, Stewart then directed the conversation away from prison talk to lighter matters, including the release of the company’s first iPad magazine app, as special issue of Martha Stewart Living, and her growing merchandising business, which now has more than 40,000 products that Stewart has designed and developed, in the marketplace. At the end of the event, Stewart took questions, including one from a Reed Krakoff employee. “I catered Reed’s bar mitzvah,” Stewart said. “I still have all his contracts in my files, and all the correspondence I did with his mother about it.” She even attended his show during New York Fashion Week. Talk about full circle. — Amy Wicks

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