Memo Pad: Nike's Women's League... Hearst Is Shaking Things Up...

Nike is tapping talents including Annie Leibovitz and Maria Sharapova for its Make Yourself girl power campaign.

Appeared In
Special Issue
Men'sWeek issue 06/02/2011

SHAKING THINGS UP: The ink was barely dry on the deal between Hearst and Lagardère before Hearst began digesting its $934 million acquisition of Lagadère’s Hachette unit — and the layoffs began. On Wednesday morning, Hearst confirmed speculation that Carlos Lamadrid, chief brand officer of Woman’s Day, will leave the company. He had been at Hachette since September 2007.

There also was some reorganization. As part of a new management structure, the company named James Meigs, editor in chief of Popular Mechanics, as editorial director of the newly formed Men’s Enthusiast Group (which, in addition to his title, includes Car and Driver and Road & Track).

Also, Patricia Haegele, senior vice president, publisher and chief revenue officer of Good Housekeeping, was named publishing director and Kate Kelly Smith, vice president, publisher and chief revenue officer of House Beautiful, was promoted to senior vice president and publishing director. In addition to Good Housekeeping, Haegele will oversee Woman’s Day and Country Living. Kelly Smith will manage the publishing side of Elle Decor and Veranda in addition to her current responsibilities.


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