Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Memo Pad: Nike's Women's League... Hearst Is Shaking Things Up...

Nike is tapping talents including Annie Leibovitz and Maria Sharapova for its Make Yourself girl power campaign.

fashion-memopad/news
Nike’s Make Yourself team shot by Annie Leibovitz

NIKE’S WOMEN’S LEAGUE: Nike is ramping up its investment in its Make Yourself girl power campaign, which launched last year. In her first time working with the activewear brand, Annie Leibovitz was hired to shoot the next installment of ads, which feature seven female athletes recruited from a broad spectrum of sports to make up the Make Yourself team. Tennis players Maria Sharapova and Li Na, track-and-field stars Allyson Felix and Perri Shakes-Drayton, soccer’s Hope Solo, dancer Sofia Boutella, and surfer Laura Enever appear in individual and group portraits, one of which features the women in the Nike Victory Bra series, with Leibovitz’s typical cinematic touches, blowing hair, etc.

The ads drop in the August and September issues of Seventeen, InStyle and Glamour, with an emphasis on digital components as well. Nike declined to reveal the ad spend.

“Women’s training is a key category for us,” said Derek Kent, a Nike spokesman. “What we wanted to do was really put a spotlight on women’s training and all the extra effort they have to do to be the best in their respective sports.”

— JESSICA IREDALE

Page: 
  • 1
  • 2
Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or