Memo Pad: Designers Hit the Oscars... Another YSL Manifesto...

Several designers got more than mere name-dropping when celebrities were asked the requisite who-are-you-wearing red-carpet question at the Oscars.

Appeared In
Special Issue
WWDStyle issue 03/01/2011

NEW FACES: Young gun Edith Zimmerman, founding editor of The Awl’s blog for women, The Hairpin, will have a monthly column in Hugo Lindgren’s redesigned New York Times Magazine, starting with the first issue on March 6.

“It’s about the Internet,” said Lindgren through laughter, describing Zimmerman’s column. “It’s like having it be about the telephone, right? Yeah, it’s about the Internet, loosely speaking.” Lindgren and Zimmerman, 27, overlapped at New York magazine, where she blogged for Vulture and he was editorial director, but they didn’t work together. Greg Veis, Lindren’s front-of-book editor, brought Zimmerman into the magazine. Lindgren said there will be other monthly columnists in the mix, but details and names are still up in the air. Zimmerman declined to comment.

Columns by Times executive editor Bill Keller and Ariel Kaminer, the new Ethicist, will also appear in Lindgren’s first issue. Times Magazine and Book Review veteran Jennifer Egan will have the first cover story. “It’s a perfect subject for her and she did a wonderful job, but I can’t tell you [what it’s about],” Lindgren said. Egan writes novels and her fiction has appeared in The New Yorker. It will be her 10th cover story for the magazine.

Lindgren’s new design is focused on making sure that “the stuff of the magazine is really pressed forward.” “It looks different,” he said. “We stayed true to our readers. We didn’t try to turn it into anything kaleidoscoping and weird or anything. It’s clean, strong.” Lindgren is also launching a blog for the magazine’s staff on Wednesday to accompany the redesign in print. The blog will be called The 6th Floor, after the magazine’s office space in the Times building. Lindgren declined to give any further details.


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