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Memo Pad: Designers Hit the Oscars... Another YSL Manifesto...

Several designers got more than mere name-dropping when celebrities were asked the requisite who-are-you-wearing red-carpet question at the Oscars.

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SEEN AND HEARD: Several designers got more than mere name-dropping when celebrities were asked the requisite who-are-you-wearing red-carpet question by reporters at the Academy Awards. Valentino took publicity matters into his own hands, or feet as the case may be, by walking the red carpet with Anne Hathaway, who wore one of the designer’s vintage gowns, and offering an underhanded assessment of his successors to Tim Gunn. (The designer took the same stroll in 2009.) Tom Ford got a shout-out from Colin Firth in his Oscar acceptance speech, Natalie Portman gave public thanks to Kate and Laura Mulleavy in hers, and Georgina Chapman caught some air time on the elbow of her husband Harvey Weinstein. Marc Bouwer got his due by dressing Best Supporting Actress winner Melissa Leo in a lattice lace gown with a lining covered with oblong sequins. The 50-year-old actress first spotted the dress while in the designer’s showroom. “Her eyes welled up with tears and she said, ‘If it happens, this is the dress,’” Bouwer said Monday.

Just off the plane from Los Angeles, Bouwer, who had 60 gowns in circulation for the Oscars and preshow events said, “It’s so intense I can’t even call it fun. You’re in the middle of this huge popular event surrounded by celebrities and you’re trying to keep doing your job.”

Bouwer didn’t mind that reviews of Leo’s red-carpet choice were mixed. “She loved it and I thought it was a beautiful dress. It didn’t look like anything else so we accomplished what we wanted to.”

— ROSEMARY FEITELBERG

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ANOTHER MANIFESTO: The eighth edition of Yves Saint Laurent’s Manifesto, a more personal reflection of the brand, will make its debut March 5 in Paris, New York, London, Milan, Tokyo, Hong Kong and Los Angeles. Creative director Stefano Pilati initially conceived of the publication to offer another perspective of YSL to a demographic that doesn’t necessarily relate to fashion. The latest Manifesto was photographed by Inez van Lamsweerde and Vinoodh Matadin and features model of the moment Arizona Muse from the spring campaign. Pilati is interviewed by Hans Ulrich Obrist, critic and curator of contemporary art and co-director of the Serpentine Gallery in London. Over 500,000 copies will be distributed globally and the first 2,000 to receive it in each city will get a free custom cotton YSL tote, with Muse’s picture on it. In keeping with the times, YSL will also feature Manifesto on its Web site, Facebook page and Twitter account.

— AMY WICKS

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NEW FACES: Young gun Edith Zimmerman, founding editor of The Awl’s blog for women, The Hairpin, will have a monthly column in Hugo Lindgren’s redesigned New York Times Magazine, starting with the first issue on March 6.

“It’s about the Internet,” said Lindgren through laughter, describing Zimmerman’s column. “It’s like having it be about the telephone, right? Yeah, it’s about the Internet, loosely speaking.” Lindgren and Zimmerman, 27, overlapped at New York magazine, where she blogged for Vulture and he was editorial director, but they didn’t work together. Greg Veis, Lindren’s front-of-book editor, brought Zimmerman into the magazine. Lindgren said there will be other monthly columnists in the mix, but details and names are still up in the air. Zimmerman declined to comment.

Columns by Times executive editor Bill Keller and Ariel Kaminer, the new Ethicist, will also appear in Lindgren’s first issue. Times Magazine and Book Review veteran Jennifer Egan will have the first cover story. “It’s a perfect subject for her and she did a wonderful job, but I can’t tell you [what it’s about],” Lindgren said. Egan writes novels and her fiction has appeared in The New Yorker. It will be her 10th cover story for the magazine.

Lindgren’s new design is focused on making sure that “the stuff of the magazine is really pressed forward.” “It looks different,” he said. “We stayed true to our readers. We didn’t try to turn it into anything kaleidoscoping and weird or anything. It’s clean, strong.” Lindgren is also launching a blog for the magazine’s staff on Wednesday to accompany the redesign in print. The blog will be called The 6th Floor, after the magazine’s office space in the Times building. Lindgren declined to give any further details.

— ZEKE TURNER