Women’s Wear Daily
04.21.2014
fashion-memopad
fashion-memopad

Fashionista Taps Two

Lauren Indvik and Stephanie Trong will start in mid-November.

fashion-memopad/news

In August, the digital publisher Say Media, the owner of sites like xojane and ReadWrite, lost the editorial director of their site Fashionista to Hearst Digital. Leah Chernikoff was recruited by elle.com for the same position. Say Media, which operates Fashionista, said Tuesday she will be succeeded by two co- editors in chief, Lauren Indvik, an associate editor at the site Mashable, and Stephanie Trong, who was editorial director of New York magazine's fashion blog The Cut until August 2012, just before the blog unveiled a redesign. The two start in mid-November at the site, which has some 1.3 million monthly uniques, according to the company.

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