But perhaps the most notable figure Husni was the sharp decline in regularly published magazines with a frequency of four or more. Last year, the first six months produced 132 new launches and this year, only 78 were counted.
“It’s the biggest drop since I started tracking this information, back in 1978,” said Husni.
The biggest launch so far this year has been Open Air Magazine, a quarterly that runs in USA Today, said Husni.
As for the remainder of the year, the Wall Street Journal’s luxury play WSJ. will debut in September and Spry Health, a magazine that will have a circulation of nine million and run in mainly urban newspapers, is also launching in the fall from the Publishing Group of America.