SO THAT’S WHY GOOGLE IS WORRIED ABOUT FACEBOOK: Social networks overtook search engines in popularity for the first time in May in the U.K., according to a report Tuesday from Hitwise. Could the U.S. and other parts of the world be far behind? In May, social networks received slightly more online visits than search engines from the region, 11.88 percent to 11.33 percent, respectively. Facebook, YouTube and Twitter are the three most popular social networking sites in the U.K., with Facebook accounting for 55 percent of all social networking visits there. Quibbles about strict category definitions aside, this is significant because social networks could become bigger drivers of traffic to sites (such as retailers) than search engines, which have long dominated the online world. And, of course, digital marketers have already come up with a new buzzword — “social media optimization,” or SMO — to rival that old standby, search engine optimization. — Cate T. Corcoran
June 8, 2010
Sally Singer Moves to T... More Changes at W... It's A Raid...
The New York Times has tapped Vogue's Sally Singer to be the next editor in chief of T.
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