Women’s Wear Daily
04.17.2014
fashion-memopad
fashion-memopad

Memo Pad: Dior's Russian State of Mind... Gideon Rose Talks Foreign Affairs...

Christian Dior made Moscow the latest setting for its Lady Dior advertising saga.

fashion-memopad/news
Marion Cotillard photographed by Craig McDean for Dior

RUSSIAN DRESSING: Christian Dior is in a Russian state of mind. Gearing up for a major exhibition at the Pushkin Museum in Moscow next month, and the reopening of its luxed-up Stoleshnikov boutique, the storied French fashion house also made the picturesque capital the latest setting for its Lady Dior advertising saga. For a new worldwide print campaign breaking in Vanity Fair’s May issue, the Lady Dior ambassador is depicted reclining on a credenza in a gilded room, the colorful spires of St. Basil’s Cathedral blurred through the window behind her. Photographer Craig McDean took the shot of Marion Cotillard a few months ago on a set in Paris, as the Oscar-winning actress, who is expecting her first child, was unable to travel to Red Square. Marie-Amélie Sauvé styled the shoot, with Sam McKnight doing the hair and Christophe Danchaud the makeup. Other episodes of the Lady Dior story have played out in Paris, New York, Shanghai and London. The Russian image, with the iconic bag in red tweed as its centerpiece, will roll out in a wide range of May and June fashion magazines, including Town & Country, Elle, W and Vogue in the U.S.

— MILES SOCHA

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