Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Runway Report

Those wondering if the drama behind the cameras at "Project Runway" would turn off viewers from tuning in for the season five premiere can now rest easy.

fashion-memopad/news
Those wondering if the drama behind the cameras at “Project Runway” — specifically, The Weinstein Group uprooting the reality show from Bravo to Lifetime next season, and “Runway” judge Nina Garcia losing her job at Elle and reemerging at Marie Claire — would turn off viewers from tuning in for the season five premiere can now rest easy. Last Wednesday’s premiere on Bravo registered nearly 3 million viewers, the highest premiere viewership in the show’s history, according to figures from The Nielsen Co. The show has captured a significantly larger viewership since its launch — the first season premiere garnered just 354,000 viewers, but the program began to attract a larger audience after Bravo aired reruns of the show near midseason; the second season’s premiere racked up 925,000 total viewers. The first episodes of seasons three and four drew 2.4 million total viewers and 2.9 million total viewers, respectively. Whether the 3 million stick around to see the second episode tonight remains to be seen.
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