Women’s Wear Daily
04.19.2014
fashion-memopad
fashion-memopad

Fendi to Unveil Revamped Web Site

New features include a homepage that brims with moving images and fading effects and a “Magic of Fendi” section.

fashion-memopad/news
Fendi

ROME-ING CHARGES: Modern, dynamic and upscale are some of the descriptors Fendi chief executive officer Pietro Beccari uses to describe the Roman fashion house’s revamped Web site, which is slated to go live Tuesday.

New features include a homepage that brims with moving images and fading effects and a “Magic of Fendi” section exalting its fur and leather goods craftsmanship, history and cultural ties via videos, images and text.

Beccari characterizes the site as a service and brand-building tool. And while there are no plans to add e-commerce soon, Internet users can zoom in on every detail of the latest collections on home computers, tablets and smartphones.

The executive expects a 50 percent increase in traffic to the site. It also unveils a new logo: Fendi Roma.

RELATED STORY: Fendi Resort 2014 >>

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