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fashion-memopad

Ermanno Scervino Taps Dree Hemingway, Josh Beech for Fall

The ad campaign was shot in Brooklyn by photographer Francesco Carrozzini.

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Josh Beech Ermanno Scervino

Josh Beech in the Ermanno Scervino fall ad campaign.

Photo By Courtesy Photo

RIDING CROP: Model Dree Hemingway is the face of Ermanno Scervino’s fall-winter ad campaign, shot in Brooklyn by photographer Francesco Carrozzini. The images show the fair-haired Hemingway with a beautiful black horse, standing in the sand by a rusted metallic wall, or clutching a bag while sitting pensively on the horse’s back. Several shots also feature the model and singer Josh Beech.

“Dree expresses the modernity of an unconventional and free feminine elegance,” said designer Scervino. “I have always been drawn to a horse’s ambivalent role: noble and full of sensuality and interior strength, as is my fashion.” The campaign breaks this month in international fashion magazines and on the brand’s Web site.