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COMMERCIAL HIT: Broadway is just one of the many New York icons that inspire Donna Karan for DKNY, but over the next few weeks, the Great White Way will be particularly relevant for the brand. DKNY dressed all the actors in the television commercial of Neil LaBute’s Broadway debut “Reasons To Be Pretty.” Marking the first time DKNY collaborated on a commercial, the ad will run during several network hit shows through May 10, including “Make Me a Supermodel” and “Millionaire Matchmaker” on Bravo; “The Daily Show with Jon Stewart” and “The Colbert Report” on Comedy Central; “Anderson Cooper 360” on CNN, and “The Rachel Maddow Show” and “Countdown with Keith Olbermann” on MSNBC. Networks like NY1, Food Network, TBS and AMC will also air the commercial.
Elsewhere, DKNY will do a shout-out to the play at its Madison Avenue store. As part of its “DKNY Loves Summer in the City”-themed windows, one display, titled “DKNY Loves Broadway,” will note the play as its Broadway show of choice.
— Marc Karimzadeh