Reichl Goes Tweet, Tweet, Tweet... Vanity Fair's Latest Dead Person Obsession...

Ruth Reichl’s Twitter feed reveals several of her personality quirks.

View Slideshow

Ruth Reichl

Photo By Courtesy

REICHL GOES TWEET, TWEET, TWEET: At first, Ruth Reichl, the former editor in chief of the defunct Gourmet, viewed Twitter simply as a way to communicate with “a lot of friends at the same time,” she said. But that soon evolved. “One of the things I love about [Twitter] is that the limitations of it are the genius of it. The idea that you have to try to convey something in 140 characters — as a writer, it just interested me.” To say that she has taken to the medium like “hot crusty bread” to “cold, sweet butter” would be an understatement. Reichl now tweets, on average, twice a day, to her 31,000-plus followers. Her posts cover esoteric foods eaten at New York restaurants, or food and quotidian minutiae, or food and the beauty of nature plus how totally awesome life is. For example, on May 7, she wrote, “Bright, cool shiny day. Mountains blue. Soft pink local liverwurst, rustic bread, homemade mustard, new onions. Perfect late spring lunch.” And there are hundreds of sweet, bordering-on-treacly posts where that came from. (Another, from April 18, reads, “Misty morning. World wrapped in cotton clouds. Leftover polenta to chase the chill, melting mascarpone, softly fried eggs, crisp bacon.”) That Reichl’s entries sound more like haikus than typically zingy tweets was not lost on chef and author Anthony Bourdain, who, in February, began reading some of them aloud during his and Eric Ripert’s five-week radio series, “Turn & Burn,” on Sirius XM’s Martha Stewart Living Radio. Bourdain called the segment “The Tao of Ruth.”

Prosaic style aside, though, Reichl’s Twitter feed reveals several of her personality quirks, for instance:

1. She eats an atypical breakfast. (On Friday, it was “tiny pancakes, bright salmon roe, drizzled maple syrup. World in one sweet/savory bite.”) “What a waste of time to think that all you can eat for breakfast is cereal and toast and eggs,” Reichl explained to WWD. “There is this whole amazing world of food out there. We might as well take advantage of it.”

2. She doesn’t like to waste food. Whether it be a “toasted muffin heaped with last night’s spicy Bolognese” or a cold steak bone, she’s always making leftovers work. “Some people get very upset when their refrigerator is full. I love it when mine is full,” Reichl said. “It’s an interesting challenge to me — you get up in the morning and you see what’s there and what you can do with it.”

3. She’s been spending a lot of time in bed, though it turns out this isn’t related to her unemployment (Gourmet memorably shuttered in October). Reichl said she broke her foot about a month ago while on a book tour, and has been bed bound while she recovers from a bone graft.

Which means more time to craft her tweets, right? No, she doesn’t need it. Reichl, who is working on a novel, developing an online “food game” and consulting on the script for “Garlic and Sapphires” (the film adaptation of her third memoir, which is being developed by the people who did “The Devil Wears Prada” and is now on its third screenwriter and sixth script), said it only takes her “a minute” to come up with a post. “I just sort of wait for that moment every day, or the few moments when it just seems right and then [the tweets] just come in my head and I put ’em down.

“I have to say that Twitter can be a real distraction if you’re trying to work,” she added, “but when you’re stuck in bed, it’s great. You feel connected to the world.”

— Nick Axelrod

View Slideshow
Page:  Next »
load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false