Women’s Wear Daily
04.16.2014
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fashion-memopad

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Joanna Coles, editor in chief of Marie Claire, may be a familiar face to the fashion world, but she'll soon be judged by a whole different collective set.

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REALITY TRULY SETS IN: Joanna Coles, editor in chief of Marie Claire, may be a familiar face to the fashion world, but she’ll soon be judged by a whole different collective set when the magazine’s reality show, “Running in Heels,” premieres on The Style Network on March 1. Fashion director Nina Garcia became a household name with “Project Runway,” and she’ll appear in “Running in Heels,” even as she’s continued to film for the much-delayed new season of “Project Runway.” In that show, Garcia will be joined by 20 Marie Claire staffers for the final runway show on Friday, as sources now say that, contrary to rumors — and after much legal action — the new season will air later this year. As for “Running in Heels,” Coles and Garcia — along with staffers including executive editor Lucy Kaylin, senior fashion editor Zanna Roberts and senior shopping editor Zoe Glassner — were followed for nearly five months by four camera crews. “I did get used to the cameras very quickly,” said Coles. “We tried to make it as realistic as possible.” But it is a show, and she admitted some scenes were reshot if the camera didn’t pick something up the first time around. And Coles now gets to watch the rest of her staff on camera and hear their personal conversations. “I found out that there are a few divas here,” she admitted surprisingly — mainly because what would a fashion magazine be without a few divas? That list probably included three new interns who try to one-up one another to catch the eye of Coles and other editors. But for the interns, a harsh reality sets in at the end of the eight episodes: all three go home without a job. Coles maintained the program was never meant to be a competition. “In this economy? No. We weren’t raffling off a job.”

— Amy Wicks

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