SWITCHING STRATEGIES: BlackBook is scaling back its print ambitions and hoping digital guides and mobile applications will do the trick. The magazine, which went from bimonthly to 10 times a year in 2008, is now reducing frequency to eight times a year. Last May, both editor in chief Steve Garbarino and publisher Joe Landry took off in the same week, and the trickle of departures (voluntary and involuntary) since then has been fairly constant. More recently, BlackBook Media Corp. chief executive officer Ari Horowitz reportedly gave publisher Grayle Howlett his walking papers several weeks ago, though a spokesman for BlackBook called it a “mutual decision, representative of a decision to focus on the digital space.” That includes the mobile guides the spokesman said were already “the primary revenue stream” for the company. The spokesman said that rather than hire a new publisher, Horowitz will take over the sales side, with advertising director Brett Wagner serving as associate publisher.
— Irin Carmon
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