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fashion-memopad

Teen Vogue Does Decor... Open to Bloggers... A Blow to Brant...

Teen Vogue to launch a line of fashion bedding and room decor for holiday selling.

READING IN BED: Teen Vogue wants to put teens to sleep. The title has signed its first licensing deal, a multiyear agreement to launch a line of fashion bedding and room decor that will land at retailers in time for the holidays. Condé Nast has been exploring more licensing opportunities in an effort to tap into new revenue streams. And during the past few years, the teen title has launched a few other business ventures, including a pop-up concept store, an iPhone app and publishing the “Teen Vogue Handbook: An Insider’s Guide to Careers in Fashion.” “Teen Vogue chose bedding as a first foray into licensing because to a young woman, her room is a direct reflection of her personal style: much like fashion,” said vice president and publisher Laura McEwen. “We realized that in selecting fabrics, colors and patterns, Teen Vogue was in a unique position to develop bedding that was based on fashion trends.”

Teen Vogue is working with Idea Nuova Global on the line, inspired by editorial features such as “A Room of My Own.” Bedding designs will come from fashion trends, as selected by the magazine’s editors, and will be offered in the range of $250 and below. “The Millennial bedding market represents $8.2 billion,” McEwen noted. “There is nothing directly targeted to a fashion-forward young woman. We see this an incredible business opportunity.” Sweet dreams.

— Amy Wicks



OPEN TO BLOGGERS: Every year the CFDA Award winners are chosen by a panel of CFDA members, stylists and editors. This group expands every year, and in 2010 will incorporate a select group of key fashion bloggers. Steven Kolb, executive director of the CFDA, feels their inclusion is simply a natural progression. “We’ve been doing the CFDA awards for 28 years, and how we did it then is different than what we do today. We’re always evolving, always trying to be current, [all] without ever compromising the legitimacy or the integrity of the CFDA,” said Kolb. He declined to comment on whether Tavi Gevinson and Bryanboy are of this qualified group, explaining the committee of voters will not be revealed to the public until the award ceremony June 7. To be considered for a spot on the committee, one must have “a general overall presence within the industry at the New York collections” and be someone who “has demonstrated an individual perspective…[and] is genuine and understands the industry.”

Bryanboy, for one, has yet to receive notification of any kind from the CFDA. “I haven’t received a ballot…but if they invite me, it’d be an honor. I respect the CFDA and I’m excited that they’re including bloggers.”

The rumor of involvement in the CFDA vote, in combination with frequent e-mail communiques and invites from major design houses, led Bryanboy to state: “It feels like a sea of change [in the industry].”

This isn’t to say every fashion-phile with a Web address should expect an invite. Kolb was sure to stress, “This is not a unilateral invitation to every person who’s blogging about fashion.”

— Lauren Benet Stephenson



A BLOW TO BRANT: Peter Brant’s White Birch Paper Co. filed for Chapter 11 on Wednesday. President Christopher Brant said the company intends to operate as usual and will serve customers during and after the restructuring process. White Birch is seeking approval in Canada and the U.S. of $140 million in debtor-in-possession financing with some of its lenders.

A spokeswoman for Brant said the bankruptcy filing will have no bearing on Brant’s other businesses, including Brant Publications, publisher of Interview magazine. “Brant Publications Inc. is healthy and moving forward on solid footing,” said the spokeswoman. “Its publications Interview and Art in America have enjoyed a 20 percent year-over-year increase in business as of March 2010. The company attracted an additional equity investment in January from Malone New Media LLC, with whom Interview has developed mobile and digital editions and a much-anticipated iPad edition to be released concurrently with Apple’s new device in late March.”

— A.W.