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WELCOME MAT: Hearst Magazines president David Carey has spent what little free time he had this week breaking bread with the editors and publishers of Elle, Elle Decor and Woman’s Day, in a succession of dinners and lunches inside Hearst Tower to welcome one and all to their new home in the Norman Foster-designed building on 57th Street and Eighth Avenue. “They’ve been in limbo for some time,” Carey told WWD on Thursday. “I wanted to provide as much clarity as we could and let them know the company was behind them. This process has been public whether we wanted it or not.” Elle editor in chief Robbie Myers enjoyed being toasted by the company’s “power elite.” “I’ve officially been at Hearst for only about 48 hours, but the fact that our first official act was to attend a private dinner welcoming the editors was hugely symbolic and meaningful for all of us,” Myers said.
Carey also spoke definitively about the layoff situation, noting 25 would exit this week and 75 would be on a “transition plan” through the end of the year. “They will have the option to interview for jobs as they become available,” Carey added.
In six to nine months, Hachette employees will begin moving into Hearst Tower, although all will not fit. Carey said some staffers will move into two floors at The Sheffield, a residential space next door on 57th Street. “We’re gutting that now and we’ll fill in people there over the summer,” he said.
Tonight, the week will come to an end with a dinner hosted by Hearst Corp. chief executive officer Frank Bennack and chief operating officer Steven Swartz with “the top of the mastheads at each of the properties,” Carey said. “But this is it. No more official announcements are planned.”