BAUER’S NEW MAN: Bauer Media unveiled the pilot issue of its new weekly men’s title, Gaz7etta (the “7” in the title refers to the seven days a week the magazine covers), in London this week. Bauer stated that it aims for the title to “identify, decode and contextualize the key stories that are driving the world [successful men] live and work in.”
That translates into pieces such as a cover story on Roberto Mancini, the manager of England’s Manchester City football team, pegged on the rumors that he was mulling signing Wayne Rooney of rival team Manchester United. There’s also a gossipy story on Daniel Craig planning to quit the James Bond films, alongside a six-page story on Charles and Maurice Saatchi, dubbed “The Real Mad Men.”
Advertisers in the pilot issue include Moschino, Topman, Banana Republic and Chanel. Overall, the magazine strikes a glossier, more style-focused tone than that of its closest competitor Shortlist, the free weekly men’s magazine that launched in the U.K. in 2007, aimed at affluent male commuters. Bauer said Gaz7etta targets “upscale, thirtysomething men.”
Jane Bruton, editor in chief of U.K. Grazia, also published by Bauer, serves as editorial director of the magazine, while Andrew Pemberton is the editor.
Bauer has distributed more than 500,000 copies of the 60-page pilot issue, through fellow Bauer titles such as Q, Mojo and Grazia, via stores such as Harrods, Reiss and Topman and newspapers such as The Times, The Sunday Times and City A.M. While Bauer hasn’t confirmed a date for the title’s official launch, the company is said to be eyeing a date in early 2011. — Nina Jones