WWD.com/media-news/fashion-memopad/puppy-love-7689743
fashion-memopad
fashion-memopad

Giorgio Armani Unveils Armani Junior Fall Ad Campaign

The brand has tapped Quvenzhané Wallis, who received an Academy Award nomination for 2012’s “Beast of the Southern Wild,” to be the face its campaign.

Quvenzhané Wallis Armani Junior Fall Stefano Azario

Quvenzhané Wallis in the Armani Junior fall ad campaign, photographed by Stefano Azario.

Photo By Courtesy Photo

PUPPY LOVE: Giorgio Armani has tapped young actress Quvenzhané Wallis as the face of his Armani Junior fall ad campaign.

Photographer Stefano Azario chose a canvas set to shoot full-length pictures of a smiling Wallis. In one of the images, the actress, who received an Academy Award nomination for 2012’s “Beast of the Southern Wild,” poses in a tuxedo with a puppy on her left shoulder. “Quvenzhané is so talented despite her young age. She is a child who has the natural ability to play many different roles,” Armani said. “Her kindness, curiosity and openness toward others really struck me, as they are all traits that I admire. It is for this very reason that I wanted her to be the face of Armani Junior.”

“I’m so happy to be chosen by Mr. Armani to be his ambassador for Armani Junior. I felt the same excitement when I got cast for a major film. Me? Wow,” said Wallis, who next fall will be the protagonist in the latest screen adaptation of the musical “Annie,” also starring Cameron Diaz and Jamie Foxx. “I was honored to wear his custom gown to the Oscars. It made me feel like a princess. When I saw Mr. Armani’s Privé show in New York, the dresses were so pretty.…I had too many favorites. Afterwards when I met him, I realized Mr. Armani is such a nice man. I liked that he was so thoughtful. It’s fun now to wear Armani Junior since I really like the clothing. It’s young. It’s cool. My friends are going to want to borrow all my clothes now, for sure.”

The adverting campaign will hit international publications in June.