Prada Unveils Fall Ad Campaign

The campaign, which features the up-and-coming model Mica Arganaraz, will make its debut in early July.

PRADA’S PICK: Prada has chosen the up-and-coming model Mica Arganaraz to front its fall women’s ad campaign. Shot by Steven Meisel in New York, the images show a strong contrast between the modernist, concrete set and the opulence of the clothes, which are decorated by Art Deco prints in vivid colors and rich shearling details.

In some of the pictures, Meisel also shot the Argentinian model next to model Karl Kolbitz, infusing a touch of human and emotional feeling into the severe, powerful atmosphere of the images. The campaign, which includes shots dedicated to Prada’s accessories range for the season, will make its debut in early July in a number of Italian publications and in the British editions of Vogue and Elle.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false