Women’s Wear Daily
04.20.2014
fashion-memopad
fashion-memopad

Prada Taps Annie Leibovitz for Men's Spring Campaign

For her first collaboration with the Milanese fashion label, the photographer took a series of intense portraits of American actor Dane DeHaan.

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Annie Leibovitz Prada mens spring 2014 WWD ad

PRADA TURNS TO LEIBOVITZ: Prada has tapped Annie Leibovitz to shoot its men’s spring advertising campaign.

For her first collaboration with the Milanese fashion label, the photographer took a series of intense portraits of American actor Dane DeHaan, who will play Harry Osborn in “The Amazing Spider-Man 2,” due out in May.

RELATED STORY: Prada Men's RTW Spring 2014 >>


Shot in Leibovitz’s studio in New York, the images feature DeHaan striking different poses on a minimal set, which contrasts with the colorful and vivacious looks of Prada’s spring collection. These include jackets in jewel tones and floral printed shirts.

DeHaan also appears in the images shot by Leibovitz for Prada’s new eyewear campaign.

Prada’s spring advertising campaign will hit February issues of international publications, while a behind-the-scenes video will be available at prada.com.

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