Women’s Wear Daily
04.17.2014
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fashion-memopad

Juicy Couture's Modern-Day Pin-up Girl

The spring advertising campaign was styled by Carlyne Cerf de Dudzeele and represent Malibu Girl, Sailor Girl and Glamour Girl.

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Juicy Couture spring campaign Inez van Lamsweerde Vinoodh Matadin

An ad from Juicy Couture's spring campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin.

Photo By Courtesy Photo

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PIN UPS: Juicy Couture’s spring advertising campaign pays homage to the modern-day pin-up girl. Continuing its creative partnership with photographers Inez van Lamsweerde and Vinoodh Matadin, the campaign features models Candice Swanepoel, Isabeli Fontana and Nastasha Poly set against Los Angeles scenery. The ads were styled by Carlyne Cerf de Dudzeele and represent Malibu Girl, Sailor Girl and Glamour Girl. The company also produced a fashion film, conceptualized by van Lamsweerde and Matadin, which is an extension of the print campaign. LeAnn Nealz, president and chief creative officer, described the films as “the fastest method to reach our growing international audience.”

RELATED STORY: Juicy Couture RTW Spring 2013 >>

The print ads will break in the March issues of Vogue, Teen Vogue, Vanity Fair, Elle and InStyle, and will appear on digital outlets such as Style.com, Who What Wear, Fashionista and Refinery 29.

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