Women’s Wear Daily
04.23.2014
fashion-memopad
fashion-memopad

W Magazine Launching Digital Photography Network

Contributors such as Candice Lake, Craig Arend, Adam Katz Sinding and Phill Taylor will have the ability to upload new images daily.

fashion-memopad/news
Most Recent Articles In Memo Pad
Most Recent Articles In Memo Pad More Articles By

PIN-NING IT: W magazine has a history of fostering new photography talent in the pages of the magazine, and now it will try to do so online. The site has just launched a photography network that will give contributors such as Candice Lake, Craig Arend, Adam Katz Sinding and Phill Taylor the ability to instantaneously upload nearly 100 original images daily. “We wanted to make it as easy as we can for these photographers,” said online director Christina Caldwell. To drive social engagement, a Pinterest “Pin It” icon has been installed, so visitors can post street-style images to their personal inspiration boards. To date, W is the only Condé Nast title to have a Pin It icon on its site.

Later this summer, W editors will build on this new feature by making select street-style fashion items from the current season available for purchase online. In some cases, advertising will be sold not only for wmagazine.com but will also appear on the blogs of select photographers. “This will be a huge drive in social engagement for us and for all the photographers,” Caldwell said.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or