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UPPING THE ANTE: Following a 15 percent spike at the newsstand during the first half of this year, People Stylewatch is getting ready to raise its rate base by 50,000 copies, to 775,000, and add an extra issue for 2011. The magazine’s June-July issue, with Lauren Conrad on the cover, proved to be the first-half bestseller (with 621,000 copies sold at the newsstand), so it’s not exactly a stretch that next year, publisher Karin Tracy has decided to publish June and July separately. Tracy added the title will publish four perfect-bound issues next year, up from three this year. Looking ahead, Tracy noted that the October issue, with Jennifer Aniston on the cover, is up 9 percent in ad pages.
— Amy Wicks