fashion-memopad
fashion-memopad

Paule Ka Sets Digital Campaign

The French ready-to-wear firm is kicking its digital platform live today.

DIGITAL MUSING: Paule Ka is launching a digital platform today dubbed “World Wise Woman.”

 

The French ready-to-wear firm said its purpose is to showcase perspectives or emotions inspired by the brand. It’s available via PauleKa.com, Pauleka.tumblr.com, Instagram, Facebook and Twitter.

 

Every month, the “WWW” platform will be hosted by a female personality chosen by the label’s president and artistic director Serge Cajfinger, starting with digital artist Jamie Beck. The New York-based artist, known for her animated images on AnnStreetStudio.com, is the first “world wise woman” invited to deliver her interpretation of the brand.

 

The collaboration with Beck precedes the opening before year-end of the first Paule Ka boutique stateside, located on 723 Madison Avenue,

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false