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READING MATERIAL ON THE LAKEFRONT: Niche Media will expand its coverage of urban socials to Chicago with Monday’s launch of Michigan Avenue. The magazine, edited by Chicago Sun-Times columnist Susanna Homan, will make its debut with 360 pages, of which 160 are ads from brands including Armani Exchange, Aston Martin, Bebe, Bloomingdale’s, David Yurman, Dennis Basso, Louis Vuitton and Saks Fifth Avenue. The magazine will publish a holiday issue this year and move to a 10-times annual publishing schedule next year. Niche Media chief Jason Binn said Chicago was primed for entry given the few number of city magazines catering to the area’s well-to-do. Dekalb, Ill., native Cindy Crawford appears on the inaugural cover, and inside discusses her new furniture line, her family and dispels rumors she was discovered detassling corn on her farm. “I used to work in the cornfields like every kid in Dekalb did,” she said, but a local photographer told her to think about modeling after he shot Crawford for her college newspaper. According to the company, Michigan Avenue has already brought in more than $3 million in revenue.