TOKYO A-GO-GO: Louis Vuitton is giving Japan plenty of special treatment these days. Not only is the French luxury giant selling special leather goods designed by Rei Kawakubo of Comme des Garçons exclusively at a special temporary store in Aoyama, but it also has launched a striking Japan-only ad campaign. It’s out in October fashion titles and on billboards, including one outside the Vuitton flagship on Omotesando. The star is French actress and beauty icon Laetitia Casta, embracing an iconic bag in Damier check in one image. “It’s very romantic and super French,” said Antoine Arnault, Vuitton’s director of communication, characterizing the spots, with an accent on leather goods, as a way to fuel its momentum in a sluggish market.
— Miles Socha