Women’s Wear Daily
04.24.2014
fashion-memopad
fashion-memopad

Harper's Bazaar, Yoox Group Partner on ShopBazaar.com

The magazine said its inaugural retail partnership with Saks Fifth Avenue ended in June.

fashion-memopad/news

PARTNERS: Harper’s Bazaar and Yoox Group have signed an agreement that will establish Yoox Group as the primary partner of ShopBazaar.com, a content-to-commerce online store that allows readers to shop the pages of the magazine. Products for sale are chosen by Bazaar’s editors. “As pioneers in the luxury e-commerce space, we’re excited about this new partnership, marking the next step for the first true experience of seamless shoppable content in the publishing industry via our innovative retail model,” said Federico Marchetti, founder and chief executive officer of Yoox Group, which also operates monobrand e-commerce sites such as armani.com and zegna.com. The Hearst title dove headfirst into ecommerce a year ago with its shoppable magazine pages platform. At the time of the launch, Bazaar partnered with Saks Fifth Avenue. Bazaar said its inaugural retail partnership with Saks ended in June.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Media


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or