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Memo Pad: Arena's Invitation to Splash... 'Page One' at the Box Office...

French swimwear brand Arena has invited editors and others to don the suits and dive into a pool at the Racing, a private sports club in Paris.

SWIM TIME: French swimwear brand Arena is out to make a splash with its spring-summer collection by inviting editors and others to don the suits and dive into a pool at the Racing, a private sports club in Paris. The happening will be followed by the screening of a short 3-D film featuring French Olympic swimmer Alain Bernard in one of the Arena suits. The projection will be held on June 23 during the Paris men’s collections, with the screening to take place on the facade of the Frank Gehry-designed Cinémathèque Française.

NATASHA MONTROSE

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