BOOKS R US: When Rolling Stone published a 134-page special issue on President Obama in December, the magazine projected it would sell 100,000 copies on the newsstand. Instead, more than 300,000 copies were sold, and it led Us Weekly, another Wenner Media title, to forge a similar project that will hit newsstands June 26. The celebrity weekly has chosen the actors from “Twilight” as the subject of its first “bookazine,” which is already number one on the Barnes & Noble best-seller list, a week before it will even be on sale. “We knew this would be something that would be a slam dunk with our readers,” said editor in chief Janice Min. “The interest from our readers in ‘Twilight’ is undeniable and everyone is talking about Robert Pattinson, partly because we’ve been in a real hunk recession.” A spokesman said 450,000 copies will hit newsstands, at $9.99 a copy. In August, Us will publish another special issue, on celebrity hair. Min also said usmagazine.com will debut a redesigned site later this year. And given Us’ covers lately, could a Jon and Kate Gosselin book be far away?
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